STEP 02 Deployment

Mobilizer

The audience is built. Mobilizer puts it in front of them — a 30-day campaign where digital ads warm the audience for two weeks before the mail piece arrives, so it lands in a hand that already recognizes you — then keep running for two weeks after. This is where the first sales come from, and where the rest of the loop gets something to measure.

Plan your first 30 days See what runs
One audience · one 30-day cycleDay 15 · mail lands
Direct mail
Facebook & Instagram
YouTube
Google
Geofencing
Email
Day 1Day 15 · mail dropDay 30
A month of presence, not a single hit Then the cycle reports into The Nucleus and the next 30 days begin
Shown with the full set · mail and digital always run; the digital mix scales · the cadence holds either way
The cadence

Two weeks of warm-up. Then the mail arrives.

A mailer from a brand you’ve never heard of is junk. The same mailer, after two weeks of seeing that brand everywhere, is a closer.
DAYS 1–14

Warm the audience

Matched digital ads only. Two weeks of your name, your offer and your look — before anything asks them to do a thing. You’re buying recognition, not clicks.

DAY 15

The mail lands

The piece arrives in a hand that already knows who you are. That’s the difference between a mailer that gets read and one that’s binned on the walk back from the mailbox.

DAYS 15–30

Reinforce

Ads run two more weeks against the same audience. Almost nobody acts the day the mail lands — this keeps you in front of them for the fortnight it actually takes.

The surfaces

Both halves run. The digital mix is where it flexes.

Every program runs a 30-day digital campaign and a direct mail drop — the cadence doesn’t exist without both. Which digital surfaces carry those 30 days is scoped to your audience and budget.

Direct mail

Can’t be scrolled past, blocked or lost in a promotions tab — and it’s the surface most of your competitors gave up on.

Always included · the anchor

Facebook & Instagram

Served to the specific people in your audience, matched to their own accounts. This is what does the warming.

Always included · the warm-up

YouTube

Sound, motion and full attention — where a claim becomes a demonstration.

Optional · persuasion

Google

Everything else creates the search. This is how you’re the result — instead of handing the click to whoever bid on your category.

Optional · catches intent

Addressable geofencing

Served to specific households and locations — a trade area, a competitor’s lot, an event — not a radius of whoever drove past.

Optional · by address, not radius

Email

The cheapest touch in the cycle, so it carries the repetition the others can’t afford. Designed and sent by us, on the same clock.

Optional · low-cost repetition

Your ads go to named people — not to a description of them.

Ad platforms only let you aim at broad strokes — an age band, a radius, a few interests. That builds an audience far wider than your actual buyers, and you pay for every impression it wastes.

All a platform lets you aim atAge bandRadiusA few interests
What we match on instead
NameEmailPostal address
Their own social accounts Every impression goes to someone already on your list.
What happens next

Thirty days of presence creates traffic. Most of it never introduces itself.

A month of coordinated pressure drives people to your site, your phone and your door — and the overwhelming majority of them look, leave and stay anonymous. That’s the handoff: Identifier puts names to the traffic Mobilizer created. Everything the cycle produced reports into The Nucleus, so the next 30 days start sharper than the last.

Start here
A mailer to a stranger is junk. To someone who already knows you, it’s a closer.

Tell us who you sell to and what you can spend. We’ll map the 30 days against your audience — the surfaces, the drop date, and the split between mail and digital.

Next: Identifier →